The Dawes Custom Cosmetics Difference

Not just another lipstick company! With 600 ways to customize each color, we offer more options than anyone else! 

Based in Las Vegas, Dawes Custom Cosmetics was created to offer a custom experience where you can create your own perfect, unique custom color lipstick and lip gloss that expresses your personality and is as beautiful and unique as you are. A custom lipstick is a lot like having a signature scent and a thoughtful way to elevate a party, make your guests feel special, and create memories, or you can explore and create online.


Fed up of wasting time and money searching for the perfect shade and texture of lipstick and lip gloss that wasn’t full of chemicals and wouldn’t dry the lips out, or leaving makeup artists and not having the right shade to reapply later, Eve Dawes set out to create a conscientious company that was kind to animals, your body, and skin. We source and create all-natural, chemical-free, cruelty-free cosmetics, so gentle they’re recommended by a triple-board certified cosmetic and plastic surgeon.

We hand make everything in the USA, unlike other luxury makeup brands that test on animals as they are produced in China, which includes: YSL, Chanel, La Mer, MakeupForever, MAC, Bobbi Brown, Dior, Shiseido, and Sephora's own brand, to name just a few. We love our animals and would never forsake them in the name of beauty.

“I’m not creating a product but an experience. I want the wearer to feel special, to have fun creating their unique look, and to feel beautiful and valued. They can select the finish, color, scent, texture, and name it; it’s a really exciting concept that I can’t wait for others to experience and makes for a special bachelorette, wedding, birthday party treat, memento, or thoughtful gift. How much money and time have you wasted trying to find the perfect nude, red, or pink? This saves all of that by allowing you to play with the colors with me until we create the perfect shade and finish for you.”

These are not your cheap drug store lipsticks and are not mass produced! Made of the highest quality botanically infused mineral, natural raw ingredients which are:

  • 100% mineral based
  • Gluten Free
  • Talc and Bismuth Oxychloride Free
  • Cruelty-Free
  • Paraben-Free 
  • Sulfate-Free 
  • No Synthetic Fragrances
  • No Phthalates
  • No GMO’s
  • No Triclosan
  • Made in the USA
  • Many products are Vegan-Friendly

How does it work?


The process is exciting, interactive and hands on, and the options endless. You can either book a custom color appointment, or party, or order online. You have the opportunity to become part of the cosmetic creation process and create a lipstick or gloss in any color or texture and even add flavor and essence. Custom blending creates an individualized beauty experience, it’s all about you and your specific beauty needs.

Have fun choosing your base, then let us mix the colors for you until you’re happy before enhancing it designed around your wants and needs with natural additions (such as a lip plumper, SPF, or anti-ageing moisturizer), scents, and flavors that really personalize and make it exclusive, before finally getting to name it.

It elevates any event from bachelorette to bridal parties and charity galas by creating memories and keepsakes from that time that are affordable yet luxurious, expressive, and thoughtful. With lots of fun a la carte options such as alcoholic cupcakes, hair and makeup, you can truly spoil all of your guests.


Eve is heavily involved in philanthropy and after her reign ended as Mrs. Nevada United States 2017, sought a way to still be philanthropic.

The Dawes Custom Cosmetics For A Cause Program allows non-profit organizations in Las Vegas to book this experience for their charity events, galas, and fundraisers with 20% of proceeds going to their charity. Your organization can also order a special color online for your charity or event to be pre-made for the fundraiser, which makes for a thoughtful and affordable, fundraising item with 20% being donated back to your organization.

Please email for inquiries and bookings fill out the form on the Contact US page or email: