Power in Purple Daytime Collection

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Lipgloss, lipliner, and eyeshadow + FREE retractable, self-sharpening eyeliner; the Power in Purple Daytime Collection has your complete look covered.

Hurry, limited edition collection only available until May 1st.

20% of every purchase of the ‘Power In Purple' limited edition collection will be donated to the Power in Purple campaign to benefit The American Cancer Society whose mission to fight all cancers. This collection has everything you need to look daytime chic in subtle orchid hues, muted purples and mauves, and sheer washes of long-lasting color all while supporting charity. From the hydrating sheer, high polish lip gloss which offers buildable color to the highly pigmented eyeshadow which you can wear darkened and metallic or blended and sheer for a less dramatic look, this collection is beautiful, feminine, and made to raise awareness and funds. The perfect gift!

Look good, feel good and do good.

Every item is always all-natural, cruelty-free, and made in the USA with care and love.


This collection will have you fully repping your Power in Purple, cancer kicking self with looks, shades, and textures to take you from day to night! This set does not include the lipstick which can be bought separately.

Learn more about the Power in Purple Campaign 


  • Buying this set saves you 15% off of buying each Power in Purple item individually
  • Hydrate & plump. The ultimate in anti-aging lip care; it works by encouraging collagen production and smoothing fine lines 24/7 Miracle Plumping and Moisturizing Lip Treatment which can be used either as a base or as a top coat. As seen in 'Total Beauty'.

You can also buy each Power in Purple item individually:



Learn more about the 2020 Power In Purple campaign. The statistics are staggering, more than 1 million men and women are diagnosed with all types of cancer each year. Many of these are our family members, mentors, colleagues and friends. I’m sure you know someone personally that’s been affected. Help me create a world free of cancer by shopping the Power in Purple Collection. All products are made in the USA with luxurious, lip enhancing ingredients that contain a blend of natural oils and vitamins which will leave your lips looking and feeling healthier. Natural and cruelty-free; so you can feel good about your makeup and shop conscientiously and guilt free while supporting the Power in Purple campaign and the American Cancer Society.

Click here for ingredient details. 


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